The soft fruit report for week 10 from the Andalusian Observatory of Prices and Markets shows a significant price increase due to a decline in supply caused by adverse weather conditions. The average producer price of soft fruits like strawberries and blueberries increased by 20.7% and 2.6% respectively compared to the previous week. However, the sales volume decreased due to a declining harvest in the previous week. The report also notes a decrease in the European market demand exceeded the available supply, leading to higher prices. Spanish strawberries and raspberries faced competition from other countries like Greece, Italy, the Netherlands, Peru, and South Africa.