Bulgarian watermelon producers are facing challenges due to the influx of cheap Greek watermelons, leading to decreased markets for domestic production and increased production costs. The lack of state control over imports and a decrease in purchase prices have resulted in a potential loss for producers. Yanko Yanev, a large producer in Lyubimets, has had to sell at a loss this year and considers reducing his cultivation area next year. The situation is worsened by the labor-intensive nature of watermelon harvesting, difficulties in finding workers, and the advantage that the shadow economy enjoys over registered producers. The European subsidies for fruit and vegetable production in Bulgaria are low in comparison to neighboring Greece.