Guatemalan mango seeks its own commercial identity

Published Mar 22, 2024

Tridge summary

The Guatemalan mango industry is stable with potential for growth, but faces challenges such as competition from Mexico and high transportation costs, according to Luis Carlos Martínez, Treasurer of the National Mango Board. Martínez suggests a quality seal could enhance the industry's competitiveness. He identifies potential in the European and Japanese markets, but acknowledges the prohibitive costs and long transit times. He also notes the growing fresh cut mango industry and the unexplored organic industry. The National Mango Board's promotion of mango consumption in the U.S. has been beneficial with opportunities for further growth.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The Guatemalan mango sector is aware of the importance of having its own commercial identity, therefore, Luis Carlos Martínez, producer and packer of mangoes in Guatemala, current Treasurer of the National Mango Board, explains with respect to the current situation that is living in this Central American country, that the mango industry in Guatemala has been very constant in recent years. And that would be the appropriate word, constant, stable and with opportunities for growth. Regarding the challenges that Guatemalan mangoes face, Martínez points out that "we are very subject to actors like Mexico, so as not to coincide too much with them, so we are talking about fleeing from Mexico's window, which is the larger volume. And second, the issue of transportation prices: if shipping companies and the rest of logistics costs continue to rise, it is a great challenge for us. However, he points out forcefully that “creating a quality seal would be very appropriate because it would ...

Source: InfoAgro