The Hungarian Competition Authority (GVH) has issued an informative booklet on the rules for claims used in the advertising of food and dietary supplements, GVH informed MTI. The guide aims to provide guidance to businesses striving for compliance with the law and to protect Hungarian consumers through concrete examples, according to the statement. The guidelines in the informative booklet highlight that it is prohibited to attribute medicinal effects to food products, under no circumstances. Thus, commercial practices related to food products cannot attribute properties related to the prevention, treatment, or cure of human diseases to the product and must not refer to such properties. The GVH recommends that businesses striving for compliance study the informative materials published by the authority when designing their commercial communications related to their food products and dietary supplements. The competition authority believes it is worthwhile to seek the professional ...