Halal Project offers free course

São Paulo – The Halal Project of Brazil has launched the course “Exploring the Halal Market – Strategies for Exporters,” which offers training to companies and professionals interested in doing business with Muslim countries. The course is free and divided into chapters that address the various characteristics of this market. The Halal Project of Brazil is a partnership between the Arab-Brazilian Chamber of Commerce and the Brazilian Trade and Investment Promotion Agency (ApexBrasil) to promote Brazilian halal products abroad. According to a statement released by the Arab Chamber, the training is dedicated to food and beverage exporters – which are the focus of the Halal Project of Brazil – and explores topics such as the concepts of halal production, the potential of the halal market, and marketing strategies for this consumer. Halal are products that can be consumed by Muslims. They are, therefore, free of alcohol and traces of pork, for example. According to data from the State ...