Germany: Hay milk is not only successful in the South

Grazing cows on lush, species-rich meadows surrounded by a mountain panorama. If you enter the term “hay milk” in a Google search, you will find such motifs in abundance. No wonder, because the production of hay milk is mainly located in the south and has its origins there. But dairies and farmers also want to gain a foothold in the niche in other regions of Germany, as our report below shows. Currently, the proportion of hay milk in Germany is 0.2% of the total amount of milk. It is around 3% across Europe. Markus Fischer, 1st chairman of the working group (ARGE) Heumilch Germany, explains: “We are in an absolute niche.” He sees great sales potential. “Easily understandable messages such as pasture milk or organic milk are reflected in increasing sales figures in the food retail sector. The growth rates are quite promising, contrary to the sales development on the overall drinking milk market. It is therefore conceivable to be similarly positive for hay milk, ”predicts Dr. Björn ...