Heat accelerates the end of the blueberry season in Chile

"Chile had temperatures that were too high and the growing conditions for the fruit worsened," said Minton, who recalled that before it reached the third week of March, although this has been inconsistent. Some years, he would almost skip February and ship sizable volumes in March. “We have already finished 90% of the Chilean season and we are on a downward trajectory. Within three weeks, the market will be mainly Mexican and Peruvian”, commented the executive. While Peru will likely arrive as late as the first week of April, with arrivals as late as the last week of March, some Mexican blueberries are already being shipped across the country. promotional purchases Demand is facing inflationary times. “Any retailer that is running advertising promotions has done very well and the movement has been great,” said Minton, noting that blueberries continue to have a “halo of health” in the minds of consumers. “In the last six weeks, everyone has come and gone with ads, because a lot of ...