Germany: Agriculture is worth more than cabbage, beet, apple and egg - BMEL

Published 2021년 3월 31일

Tridge summary

The Federal Ministry of Agriculture in Germany, led by Julia Klöckner, has initiated a new information campaign aimed at highlighting the importance and value of agriculture. The campaign, titled 'Cabbage and beets. There's no such thing as an apple and an egg - agriculture is worth more. ', is designed to draw attention to the challenges faced by farmers in areas such as climate and environmental protection, biodiversity, and animal welfare. It also seeks to promote the idea of sustainable, regionally produced food. The campaign will also focus on the ministry's efforts to support farmers in these areas and will contrast the idea of cheap meat with the real cost to animals and the industry. The campaign can be found on the website www. agriculture-ist-mehr-wert.de.

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Original content

03/31/2021 | 11:38:00 | ID: 30000 | Department: Agriculture | Agrarwirtschaft Berlin (agrar-PR) - Federal Ministry of Agriculture presents information campaign The Federal Minister for Food and Agriculture, Julia Klöckner, today presented the information campaign for agriculture. Under the motto “Cabbage and beets. There's no such thing as an apple and an egg - agriculture is worth more. "The Federal Ministry of Agriculture (BMEL) draws attention to the value of agriculture. The offensive also shows how the BMEL supports farmers in doing even more for animal welfare, biodiversity and climate and environmental protection in the stables and in the fields. At the start, Federal Minister Julia Klöckner explains: “The societal expectations of farmers are high. So are the challenges they face: Agriculture should pay even more attention to climate and environmental protection, biodiversity and animal welfare - and at the same time it has to cope with the consequences of climate change ...

Source: Agrar