Retailers are promoting special offers to address the combination of high temperatures and rising prices, highlighting summer fruits like peaches and watermelons, and cool vegetables such as cucumbers and bell peppers. The total number of ads this week was 314,451, marking a 3% decrease from the previous week and a 9% increase from the same period last year. Fruit ads accounted for 58% of these ads. Notably, there has been a significant increase in the prices of various fruits and vegetables, such as red cherries, mini watermelons, and on-the-vine tomatoes, compared to the previous year.