Hoa Binh province in Vietnam has made progress in building and protecting brand names for agricultural products, with one geographical indication for Cao Phong oranges and 21 certification and collective marks. These products are sold in local supermarkets and consumed on Vietnam Airlines. The province is also developing an e-commerce portal and is interested in promoting exports. However, the COVID-19 pandemic has affected the consumption of certain agricultural products and the export of processed products. To address these challenges, a conference was held to discuss solutions to improve quality and consumption of agricultural, forestry, and fishery products in the province from 2021-2025.