In response to a report revealing that nearly half of European and Spanish honey imports are fraudulent, the beekeeping sector of the Coordinator of Farmers and Livestock Organizations (COAG) of Andalusia has launched a campaign to promote direct purchase of honey from local beekeepers. They have compiled a list of Spanish beekeepers who sell directly to consumers, bypassing the complexities of international trade. COAG is also urging the Spanish Government and the EU to increase import controls and establish a European Reference Center for Honey to protect consumers and the beekeeping industry from fraud.