News

Hop cultivation gains strength in the State of São Paulo, Brazil

Hop
Brazil
Published Jan 12, 2022

Tridge summary

The production of Brazilian hops gained weight in the month of October. The agritech Silver Hops, located at Fazenda Pratinha, in the region of Ribeirão Preto, closed a partnership with the project to promote hop culture, Fazenda Santa Catarina, led by Ambev's innovation center. The purpose is to expand the production of genuinely Brazilian hops and create research and development insights for Ambev's initiative.

Original content

Silver Hops was born to implement high-tech solutions in hop cultivation and to collaborate in the development of in-house production of the input. The work done there attracted the attention of the Santa Catarina project, which already has an experimental farm in Lages - SC, and encourages family farming and generating income options for small producers. The expectation is that, with the union of these two fronts, new possibilities will be created for the national hop in other states. Partnership makes genuinely Brazilian hops possible In 2020, almost 100% of the hops used by Brazilian breweries were imported, following the market offer for large factories and artisans. Today, the Fazenda Santa Catarina project sees a possibility to transform this scenario. “We do not intend to bring self-sufficiency in hops to Brazil for now, but to show that it is possible to cultivate with quality, cutting-edge technology and social responsibility with the producing families”, explains the ...
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