Brazil HORTIFRUTI / CEPEA: Vertical farm vegetables reach the São Paulo market

Piracicaba, 03 - The first hardwoods produced in indoor agriculture (Controlled Environment Agriculture or CEA), in partnership between Embrapa Hortaliças and the company 100% Livre (fruit and vegetable retailer), reached the São Paulo market in recent days. The products, which include vegetables and spices, were grown in the course of 2020, in the vertical farm and plant factory systems, in a unit close to the city center of São Paulo. For now, sales are centralized on the company's digital platforms, but will be distributed to supermarket and fruit and vegetable chains in the capital of São Paulo starting this month. Through a weekly subscription, consumers can receive baskets of hardwoods in their homes, which include different types of lettuce and spices such as parsley, thyme, mint and basil. According to the company, the goal is to deliver practicality and convenience to customers, since vegetables can be consumed within a few hours after harvest. According to Embrapa, this ...