Wando Master Abalone is experiencing a surge in demand for their product as the holiday season approaches, due to the high quality and freshness of their live abalone. Despite the increased price of Korean beef and a decrease in fruit harvest, the abalone remains popular as a gift, being seen as a luxury item due to its high protein content and low fat. Over 70% of Korean abalone is sourced from Wando-gun, Jeollanam-do. The company ensures the abalone remains alive until delivery, providing a fresh and cheaper option compared to city purchases.