Peruvians consume an average of 45 liters of beer annually, which is about 71 bottles of 630 milliliters each, accounting for around 40% of the country's minimum wage, according to the Association of Beer Sellers Distributors for Small and Medium Businesses in Lima. The Peruvian Winery Association anticipates a rise in beer sales in 2024, following a 25% increase in consumption in the early part of the previous year. Beer sales contribute to approximately 80% of a winery's revenue.