Peruvians consume an average of 45 liters of beer per year, costing around 400 soles, which is nearly 40% of a minimum wage. The Association of Beer Sellers and Distributors for Small and Medium Businesses in Lima predicts a rise in beer sales by 2024, with beer expected to make up 80% of beverage sales in wineries. The beer industry in Peru is a significant economic contributor, generating an estimated 3.3 billion dollars annually.