How will the cultivated beef that will reach the markets of Brazil in 2024 be?

Have you ever imagined eating the meat of an animal that is still alive? Sounds crazy, but the technology already exists. And the most interesting thing: the so-called cultivated meat will reach supermarkets in Brazil in 2024, promises BRF, industry giant. But what is this meat? What will it taste like? And how much will it cost? Less than three years before the launch, the company's innovation director, Sérgio Pinto, reveals to Globo Rural the backstage of the production. learn more Made of cells and without killing animals, laboratory meat promises a revolution in livestock farming Who are Brazilian flexitarians and why they decided to eat less meat According to him, technology promises a revolution in livestock farming. After all, cultivated meat farms will have no pasture or animals. And since meat is made of cells, genetics will gain even more traction. The cuts will come straight from a reactor, where cells will be fed in a controlled environment. And instead of waiting two ...