Extenda-Andalucía Exportación e Inversión Extranjera has organized the participation of 77 Andalusian fruit and vegetable companies at the Fruit Attraction international fair in Madrid. The CEO of Extenda, Arturo Bernal, highlighted the sector's leadership in quality, diversity, and innovation, and mentioned the sector's role in the Andalusian economy and the community's leading position in sales in Spain. The participation of these companies at the fair will be co-financed with European Union funds.