The Interprofessional of the Iberian Pig (ASICI) has announced that Iberico Ham has been recognized as one of the 100 Best High Quality Brands in China by the Southern Metropolis Daily, a prestigious media outlet in the country. This recognition highlights the quality and excellence of Iberian Ham and its positioning as a gourmet product in the Chinese market. China is considered a priority destination for the Iberian pig sector due to its growing middle class and increasing demand for imported European products with higher added value.