In 2024, Brazil's beans and pulses exports hit a record high, but maintaining this success is a challenge. This achievement stemmed from dedicated research, development of new cultivars, and investment in the sector since 2005, with significant contributions from various entities and ministries. However, the growing competition in the market, especially from traditional exporters, and seasonal fluctuations in demand pose significant challenges. To help producers navigate these challenges, events like Pulse Day are organized to explore different bean and pulse varieties and to provide them with essential information to make informed decisions about their production.