Iceland supermarket has reversed its ban on palm oil due to a sunflower oil shortage, acknowledging that it has no suitable replacement for certain recipes. The Malaysian Palm Oil Board (MPOB) views this as a demonstration of palm oil's importance in fulfilling global oil and fat demand-supply gaps and its functionality in the food sector. The MPOB also urges supermarkets to promote sustainable palm oil rather than banning it, as Iceland's 2018 ban was criticized for being a marketing strategy. Amid the potential edible seed oil supply crisis in the UK and Europe due to the Russia-Ukraine conflict, Malaysia offers to assist with supplying edible palm oil, ensuring sustainability.