The Peruvian mango campaign for the European market started in October, with shipments already received from Colombia and Ecuador, and expected to start from Peru soon. The campaign is significant due to the high volume of production and the preference for Peruvian Kent mangoes over Brazilian Palmer mangoes. The high volume of blueberries in Peru this year has led to increased air freight prices, so most mangoes are expected to be sent by sea. Alborán, a company importing tropical and exotic fruits to Europe, emphasizes the need for retailers to promote demand for mangoes to avoid supply chain issues. Additionally, Peru supplies 70% of the avocados imported to Europe, with Spain producing high-quality avocados that are increasingly focusing on the high-end organic market.