Brendan Golden is calling out factories for trying to manipulate the beef market by reducing throughput due to tight supplies. He insists that beef prices need to reflect the market reality and increased demand, with Bord Bia predicting a reduction of 60,000 head in beef cattle supplies this year. Teagasc data shows that prices need to be at least €6.00/kg for winter finishers to break even, a target that is currently not met. Golden urges farmers to sell hard and demand price increases from the factories.