With a revenue of R$ 9 billion, nearly 5,000 stores, and a business model that has diversified beyond the sale of chocolates - with hotels and, soon, a theme park - Cacau Show tries to keep the spirit of "owner" alive in the company. Despite the size it has reached, Alê Costa, founder of the group, still believes that an eventual entry into the Stock Exchange could add complexities that would affect the main benefit of this attitude in the business: the speed of growth. "We couldn't find any strategic sense for it now. We are audited by a big four, CVM standard, we have a board of directors for 10 years. We would be ready to do [IPO, initial public offering, in English], but really only when it makes sense," said the executive in an interview with Broadcast, a real-time news system from Grupo Estado. Opening up capital would expand the company's shareholder base, as well as bring greater complexity and governance demands, in the founder's view. With 18 executives as shareholders, ...