China: In 2021, the total domestic sales of tea nationwide will exceed 2.3 million tons, and the total domestic sales will reach 300 billion yuan

Published 2022년 2월 23일

Tridge summary

The Chinese tea industry experienced steady growth in 2021, with domestic sales exceeding 2.3 million tons and reaching a total of 300 billion yuan. This growth is driven by a young, diversifying consumer group that values personalized and high-quality tea products. The industry has seen a shift towards new formats and models, such as tea drinks and experience-based consumption. There is a push for further quality improvement and international expansion, with efforts in technology, brand building, and professional services. The industry also aims to integrate tea tourism and culture for sustainable and balanced development.

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Original content

In 2021, the total domestic sales of tea nationwide will exceed 2.3 million tons, and the total domestic sales will reach 300 billion yuan Promote the quality and expansion of tea product consumption (consumption window) Qi Zhiming, Feng Songyi, "People's Daily" (February 23, 2022, 19th edition) core reading Sufficient and high-quality tea supply continues to provide strong support for the steady growth of the consumer market, and various new formats and models have also added new highlights to the industry. It is necessary to speed up policy guidance and market-driven development to promote the development of the tea industry towards high quality Tea consumption accelerates upgrade Consumption needs and preferences of tea products are becoming more personalized and diversified "Tasting tea should be divided into seasons. I like green tea in spring, oolong tea and Tieguanyin in summer, and Pu'er and black tea in autumn. When I drink a cup of my favorite raw-leaf tea, my mouth is ...

Source: Chinaeconomy