In 2023, Argentines bought 52 million liters of wine less than in 2022

2023 was a bad year for Argentine viticulture from end to end. It began with a particularly lean harvest - the worst in decades - and ended with a sharp drop in sales, both in the domestic and foreign markets. According to data published by the National Institute of Viticulture (INV), throughout 2023 local wineries sold 775.2 million liters of wine, resulting in a drop of 6.3% compared to 827.6 million of liters they had sold in 2022. That means that, from one year to the next, Argentines stopped consuming 52.4 million liters of wine. The decline was reflected both in bottled wine (-7.6% year-on-year), and in other formats with lower participation. Wine in tetra cartons, for example, suffered a drop of 4.2% and demijohn registered a decline of 5%. The marketing of canned wine also plummeted (-24.3%), which in recent years had been in the news due to the good acceptance received by Argentines. If the results are analyzed by “color”, it is found that the most pronounced decline ...