In the first eleven months of 2025, Vietnam's fruit and vegetable export value reached a cumulative $7.75 billion, a year-on-year increase of 17.3%. An estimated $750 million in exports in December will push the annual export value to approximately $8.5 billion, setting a new industry record. This achievement indicates that the international market's demand for Vietnam's fruit and vegetables remains strong, laying the foundation for the industry to achieve the $10 billion export target sooner. Following a decline in exports in the first quarter of 2025 (export value was only $1.1 billion, a 9.2% year-on-year decrease), fruit and vegetable exports showed a significant recovery starting from June 2025, reaching $704 million, a 14.3% month-on-month increase. The growth momentum continued in July, with exports reaching $765 million, a 36.8% increase from the same period in 2024, and further reaching $1.3 billion in September, a 35.9% month-on-month increase. The growth drivers of Vietnam's fruit and vegetable industry mainly include six major fruits: durian, banana, mango, pineapple, coconut, and grapefruit. Durian continues to play a key role, especially in the Chinese market, with an estimated sales value exceeding $4 billion. Currently, Vietnam is China's second-largest supplier of vegetables, flowers, roots and tubers, fruits, and processed products. In the first ten months of 2025, it accounted for approximately 22% of China's import market share, up from 18.5% in the same period last year, maintaining its position among the top three suppliers. 2025 also marks a significant transformation in Vietnam's agriculture, with the industry's total export value approaching $70 billion, increasingly based on quality improvement, advanced processing, and sustainable development. According to information from the Vietnam Fruit and Vegetable Association, in addition to high-value fresh fruits, processed fruit and vegetable categories have also achieved double-digit growth, estimated at approximately $1.65 billion. This is due to increased investment in technology, expanded raw material production areas, and improved quality by enterprises, effectively increasing the added value and sales stability of domestic agricultural products.