Japanese pumpkins are being grown in Trung Nghia Tay village for export, with farmers receiving support and training from a company that supplies the seeds and techniques. The pumpkins, which are similar to those grown by ethnic minority people in the region, are providing significantly higher profits compared to other crops, with an average of 80 million VND profit per hectare per crop. This shift in agricultural practice is part of a larger effort by the Kroong Commune Party Committee to convert ineffective crop structures to new, high-value crops and improve the economic prospects of local farmers.