In Lisbon, the IPCVA promotes Argentine meat

Published Oct 17, 2024

Tridge summary

The Argentine Beef Promotion Institute (IPCVA), in partnership with the Argentine Embassy in Portugal and the Makro wholesale chain, organized a promotional event in Lisbon to boost the presence of Argentine beef in Portugal. The event, attended by Argentine officials and Makro representatives, also featured key figures from the Portuguese culinary scene. As Portugal ranks as the fourth largest importer of Argentine meat, the initiative seeks to further expand this market, with positive discussions underway with major supermarkets like Jerónimo Martins. This event is part of a larger campaign to enhance Argentine beef's footprint in Europe, with additional activities planned at the SIAL fair in Paris.

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Original content

As part of the campaign that the Argentine Beef Promotion Institute (IPCVA) is carrying out in Europe, a prominent promotional activity was held in Lisbon in collaboration with the Argentine Embassy in Portugal and the Makro wholesale chain, in its main distribution center. The event was attended by Argentine authorities and representatives of the Makro company, including the designated ambassador in Portugal, Federico Barttfeld; the president of the IPCVA, Jorge Grimberg and the vice president, Mario Ravettino. “It is a pride as a representative of Argentina to also be a representative of the beef of our country and that today, in front of a large attendance of representatives of the gastronomic and hotel industry, they can try the quality virtues that make it world-renowned,” Barttfeld emphasized. Then, Jorge Grinberg said that during the visit of the designated ambassador in Portugal to the IPCVA headquarters, the possibility of holding a promotional meeting in that country, in ...

Source: Campototalweb