In May, children's probiotics sales on TikTok surged 178% year-on-year; a scientific consensus on new health functions of probiotics and expert strain combinations was released; Yakult states that the downward trend in the Chinese market has been curbed.

The Probiotics Market: Driven by "Technology Empowerment + Scene Cultivation", Functional Products and Precise Marketing Become Core Growth Drivers The probiotics market is following the main thread of "technology empowerment + scene cultivation", with functional products and precise marketing becoming the core of growth. Leading enterprises are seizing opportunities through research and development barriers and channel collaboration. According to statistics, the online platform probiotics market maintains high-growth momentum, with Douyin becoming the core growth engine, driving explosive growth in the children's probiotics market. Product innovations continue to emerge, such as Beingmate's ready-to-eat probiotics and Weidonggli's new probiotic hawthorn juice. Product dosage forms and efficacy are continuously upgrading, brand competition is intensifying, leading brands continue to lead the way, new brands face greater survival challenges, and consumer demands are becoming more ...