Turkiye: In Rize's Pazar district, when the price of horse mackerel dropped to 25 TL per kilo, a queue formed at the counter
Frozen Jack & Horse Mackerel
Seafood
Turkiye
Market & Price Trends
Published Mar 19, 2024
Tridge summary
In Pazar district, Rize, a fisherman named Turgay Şimşek launched a special Ramadan campaign, slashing the price of horse mackerel from 75 TL to 25 TL per kilogram. This led to long queues at his stall and the fish, often referred to as 'dry beans of the sea', sold out rapidly. In just 40 minutes, Şimşek sold 40 cases of fish, weighing a total of 600 kilograms.
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Original content
In Rize's Pazar district, when the price of horse mackerel dropped to 25 TL per kilo, a queue formed at the counter. A fisherman in Rize's Pazar district reduced the price of horse mackerel, which started at 75 TL per kilogram, to 25 TL by making a campaign. Long queues formed at the stall of the seller, who reduced the price by saying "Eat, everyone" specially for Ramadan. Citizens, who found the prices of horse mackerel sold by fishermen shouting 'dry beans of the sea', were cheap and competed with each other to buy them. 40 cases of fish weighing up to 600 kilograms were sold out in a short time. Stating that they made a special campaign for Ramadan and that it was popular with consumers, fisherman ...
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