The article outlines the strategic efforts to boost the domestic fish products market in Russia, with a focus on the Far East region which contributes more than 75% of the country's aquatic bioresource catch. The strategy includes expanding state and municipal purchases, particularly of deeply processed products, subsidizing railway transportation, and developing modern logistics infrastructure. The initiative aims to increase domestic consumption of fish products and improve accessibility for the hotel, restaurant, and retail sectors. Additionally, investments in modernizing production lines, creating new job opportunities, and increasing refrigeration capacity in the Far East have contributed to the market's growth. The ultimate goal is to encourage more consumption, with a target of 28 kg of fish per person per year by 2030.