Olga Naumova, the general director of the Russian Fisheries Company (RRPK), has called for a comprehensive state program to modernize and boost the Russian fishing industry. She blamed the sector's lag behind other agro-industrial sectors on the natural limitation of most Russians living far from the Far East basin and the destruction of the 'chain' from fishing to shelf after the USSR's collapse. Naumova stressed the need to simplify retail operations and improve product quality to increase fish consumption. Ilya Bereznyuk, Managing Partner of Agro and Food Communications, highlighted the industry's challenges, including an outdated fleet, lack of modern equipment, insufficient refrigeration capacities, and the need for digitalization. He also noted the marketing dilemma between promoting value-added goods or raw materials. The Russian Fisheries Company is one of the largest pollock producers globally.