The article introduces Pitahaya, a fruit with increasing international market value, due to its unique taste and flexibility. German Caballero, a partner at Epic Farms, an organization specializing in organic pitahaya production in Pisco, Ica province, highlights the market's growth, expecting to reach $18.27 billion by 2029. He also notes the significant increase in Peruvian pitahaya exports, which generated $1.3 million from 406 tons in the first half of 2024. Epic Farms' strategy focuses on innovation and sustainability, aiming to enhance the quality of the produce and expand its market reach.