India is a market with the potential for avocados

The avocado market in India has seen substantial growth in recent years. Imports showed an impressive 11,585% increase between 2014-2015 and 2023-2024, according to figures released in a recent webinar by the Hass Avocado Board (HAB). The webinar, in collaboration with the World Avocado Association (WAO), explored the latest qualitative and quantitative data from different markets, including India. With a population of more than 1.4 billion, the South Asian country shows promise, said Tom Van Hees, managing director of WAO. “India has huge potential, especially with its middle class, which is growing very fast,” said Van Hees. Related story: WAO to promote benefits and uses of avocado in India WAO’s current marketing campaign in India includes the participation of celebrity chefs and social media activations. “It is our responsibility to explore and develop these markets, and to help our partners and members do so,” Van Hees added. Regarding WAO’s agenda, marketing director ...