India exports Mishri variety of cherries to Dubai from Kashmir

Published 2021년 7월 6일

Tridge summary

A historic first commercial export of Mishri variety cherries from Kashmir to Dubai has been achieved, with support from APEDA and Desai Agri-Food. The shipment followed a successful trial in June and highlights the health benefits of these cherries. Kashmir, producing over 95% of India's commercial cherry varieties, now eyees export opportunities for other temperate fruits. APEDA is actively engaging stakeholders to boost agricultural exports from the region, including initiatives for quality and global standard compliance.

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Original content

In a step towards boosting horticultural crops exports, a first commercial shipment of Mishri variety of luscious cherries from Kashmir valley has been exported to Dubai from Srinagar. Agricultural and Processed Food Products Export Development Authority (APEDA) assisted the shipment of cherries to Dubai by Desai Agri-Food, a venture company of Innoterra, Dubai. Prior to this shipment, a sample consignment was sent in the mid of June 2021 from Srinagar to Dubai through air which were transhiped from Mumbai. Following an encouraging response from the consumers in Dubai, the first commercial shipment of Mishri variety of cherries were exported to Dubai. Mishri variety of cherries are not only taste delicious but also contain vitamins, minerals and plant compound with health benefits, Ministry of Commerce & Industry has said. The union territory of Jammu and Kashmir produces more than 95 percent of the total country’s production of commercial varieties of cherries in India. It ...

Source: Agriculture Post