The price of olive oil in Brazil has been rising since 2023, peaking in June 2024 due to reduced olive production in Europe caused by drought. Brazil's domestic market relies heavily on imports from Portugal and Spain, which account for 44% and 14% of total imports, respectively. However, a forecast from the EU predicts a 29% increase in olive oil production in the 2024/25 harvest season, which is already reducing prices in Europe and is expected to do the same in Brazil. Brazilian importers are being advised to buy cheaper olive oils to prepare for the price drop, with predictions of a 20% or more decrease in prices by Easter 2024.