Initiative connects technology and credit for farmers

A new initiative arrives to support small rural producers with a focus on management, credit, and sustainability. Serasa Experian, in partnership with Sebrae, launches Impulsiona Agro, a pilot program aimed at the West of Santa Catarina, a strategic region for agribusiness. With an investment of R$ 1 million, the initiative offers individual diagnosis, action plan, and specialized consultations to accelerate professionalization and the adoption of ESG practices. The program proposes a complete follow-up, including financial organization, cost optimization, access to credit, environmental and social practices, as well as marketing and sales workshops. Each producer undergoes a business x-ray, ensuring that the action plan is personalized and effective for their needs. In addition to the consultations, participants will have access to regional fairs and guidance from agribusiness experts at Serasa Experian. The goal is to strengthen competitiveness, improve business reputation, and ...