Spain: It is necessary to promote a culture of ham similar to that which has been promoted in the world of wine

Published 2022년 6월 8일

Tridge summary

The XI World Congress of Ham is being held in Segovia from June 8 to 10, 2022. The event, which has been happening biennially since 2001, brings together professionals in the ham industry to discuss the latest trends, challenges, and innovations. This year's edition emphasizes sustainability and innovation. Due to the pandemic, the event was postponed in 2021, but activities were organized under the slogan #EnRutaHaciaElXICMJ to support the sector. The ham industry has seen resilience and growth during the crisis, with the Iberian pig sector experiencing a sales boost in 2021. France and Germany are the leading consumers of Spanish hams in Europe, and China is the second largest consumer of Iberian ham globally. The industry faces challenges such as market development, process innovation, and packaging. The author expresses optimism about ham's future growth in Spain and internationally, particularly among young consumers.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The XI World Congress of Ham is held from today until June 10, 2022 in Segovia. This is a unique event in the world of its kind that has achieved extraordinary success since its first edition in 2001 held in Córdoba, due to the fact that it has been able to bring together and share progress and problems in the same forum, where hundreds of operators of the sector. What are we going to find new in this XI Edition of the CMJ? Although we have been carrying out this Congress for more than 20 years, for us it is always new. In the case of this edition, we return in person and the venue chosen has been the IE in Segovia, located in the Santa Cruz la Real convent, a historic building declared a National Heritage in 1931. In addition, this year we wanted to value the importance of sustainability and innovation within the ham sector. All this, thanks to a unique program designed to satisfy the concerns of this sector that is in constant growth. Specifically, the program is divided into 9 ...

Source: Cdecomunicacion