An online conference highlighted the growing demand for sorghum in Hungary, which has become a valuable feed material and is increasingly seen as a crop rotation member. Despite being grown on only about 35,000 hectares for grain and silage, demand exceeds supply, indicating potential for business growth. Sorghum, a crop used in over 40 million hectares worldwide, has health benefits and is a gluten-free alternative to wheat flour, making it particularly suitable for the growing gluten-free market. It is also valued for its nutritional content and potential to reduce colon cancer risk. The conference featured discussions on the crop's benefits and prospects, with a focus on its increasing use in the food industry.