It turns out that it's easy and difficult to get vanilla, Indonesia's 'green gold'

Published Feb 15, 2022

Tridge summary

Vanilla, known as 'green gold' due to its high price, is sold at varying prices online in Indonesia, with the price predicted to continue rising in 2022 due to limited supply and the complex plant character. The high labor intensity of pollination also contributes to the high price. Vanilla is sold in different forms and has a sweet, fragrant taste used in the food and beverage industry. The article discusses the challenges farmers face, such as young harvesting, and calls for support for sustainable agriculture and traceability. The article also highlights the need for communication of the complex farming process to buyers and traders for better price stability and transparency in the vanilla trade.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Jakarta, CNBC Indonesia - Vanilla is dubbed as 'green gold' because of its high price. Based on observations on several online shopping platforms, vanilla is sold at various prices, ranging from tens of thousands to millions of rupiah per kilogram. At Shopee, for example, sellers offer vanilla at a price of IDR 33 thousand per stick. There are also those who offer Rp. 2.65 million for 500 grams, or Rp. 4.5 million for 1 kg. Meanwhile, at Tokopedia, vanilla is sold for Rp. 67 thousand per 10 grams. There are also those who offer a promotional price of IDR 2.85 million per 500 grams. The price of one kilogram offered varies, from Rp. 3.2 to 5 million. The vanilla is claimed to be grade A, or Tahiti Super dry vanilla. As for the gourmet type, there are also traders who offer prices varying from IDR 785 thousand to 852 thousand per 100 grams. Citing the Vanili Indonesia website, the price of this commodity is expensive due to limited supply. In addition, the complex character of the ...

Source: Cnbcindonesia