The 2022-23 commercial campaign for Italian apples is facing challenges such as increased production costs, small fruit size and unsatisfactory coloring, logistics issues due to the Russian-Ukrainian conflict, and a weak euro against the US dollar. Despite these challenges, apple consumption in Italy is showing stability with an increase in retail purchases of packaged apples and organic apples. The quality of European apples is concerning with a higher percentage of medium-small sized fruit and unsatisfactory coloring. In Italy, the apple harvest is expected to increase by 1.3% from 2021, with a positive trade balance. However, the future of Italian apple exports to non-European countries is uncertain due to global economic and logistical issues.