Italian wine grows in Japan but it can be improved

Published Feb 21, 2023

Tridge summary

Italian wine had a successful year in the Japanese market in 2022, with a 18.4% increase in volume, doubling the growth of total wine imports from Japan. The Uiv-Vinitaly Observatory reported that imports of still bottled wins, especially reds, increased by 25% to 165 million euros, and sparkling wines increased by 26% to 44 million euros, totaling Italian wine imports in Japan at 278 million euros. Veronafiere-Vinitaly, in collaboration with other institutions, is planning a promotional campaign to further boost Italian wine's presence in Japan.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The closing of the year was very positive for Italian wine in Japan, with a growth in volume of +18.4% in 2022, exactly double the total imports of wine from the Rising Sun (+9.2%) . The data emerged in Tokyo in the penultimate stage of the global road show organized by Veronafiere-Vinitaly in collaboration with the Ice Agency and with the participation of the main institutional representatives of our country in the Rising Sun: the Italian Embassy in Tokyo, the Chamber of Italian trade in Japan and the support of the Italy-Japan Foundation. According to the Uiv-Vinitaly Observatory, the Italian performance in the 6th importing market in the world (in 2021 Tokyo overtook Beijing in the world ranking), is particularly positive both in the imports of still bottled wines - especially reds - which closed at 165 million euros (+25%), both for sparkling wines, at +26% (44 million euros the equivalent value). The total import of Italian wine in Japan thus closes 2022 with a total value of ...

Source: InformateAgrario