JBS: Local production in Oman aims for food security and proximity to the consumer, says Tomazoni

JBS reinforces that the decision to invest US$ 150 million in the local production of beef, poultry, and lamb in Oman is aligned with the food security strategy and the construction of supply chains close to the consumer. "The post-pandemic has shown that relying solely on exports may not be competitive. Being present locally increases competitiveness and proximity to the consumer," said Gilberto Tomazoni, global CEO of the company. The local production will be implemented from the beginning of the supply chain, including animal confinement, processing, and, in the case of poultry, chick production through local partnerships. Initially, eggs and breeding stock will be supplied by partners, with the possibility of own investment in breeding stock depending on economic viability. The adopted model will allow JBS to control the quality and scale of regional production, creating an integrated chain that includes Africa and the Middle East as suppliers of animals, in addition to ...