Jeju Garlic Integrated Brand 'Jeju Mawan' Begins Full-Scale Shipments

The Jeju Agricultural Cooperative Vegetable Corporation (Representative Director Park Jin-seok) announced that it will launch the integrated brand "Jeju Mawang" for Jeju peeled garlic in earnest to meet the kimchi-making season, expanding its integrated marketing business. "Jeju Mawang" is an integrated brand developed by the Jeju Agricultural Cooperative peeled garlic distribution council to improve the production and distribution structure of Jeju garlic and unify the brand. "Jeju Mawang," which means "King of Jeju Garlic," combines a character-type design that expresses a strong and hot image. In particular, the brand image is composed to visually emphasize the unique flavor and excellent quality of Jeju garlic grown in Jeju volcanic soil. The Jeju Vegetable Corporation plans to conduct a large-scale promotional event targeting major retailers such as E-Mart and Seowon Distribution, as well as food and catering companies, in line with the peak demand during the kimchi-making ...