The Korea Citrus Exporters Association is set to resume the export of Jeju tangerines to Japan, a move that comes seven years after exports were halted in 2017. The decision is driven by growing interest in Korea due to the Korean Wave. The association's strategy includes fostering citrus farmers for export, identifying Japanese buyers, and conducting pilot exports. The focus will be on exporting high-quality tangerines to compete with Japanese domestically produced tangerines, which were preferred by consumers and led to falling export prices in the past.