Jeollanam-do Selects Top 10 High-Quality Brand Rice, Including Haenam's 'Ddangkkeuthatsal'

Published May 29, 2025

Tridge summary

The Jeollanam-do Province has selected 10 outstanding brands, including Haenam's 'Land's End Sunshine', for the 'Top 10 High-Quality Brand Rice of the Year' initiative aimed at producing premium rice, promoting rice consumption, and increasing farm income. The evaluation of the top 10 high-quality brand rice was conducted with fairness and objectivity by commissioning four professional analysis institutions—the Korea Food Research Institute, National Agricultural Products Quality Management Service, Agricultural Technology Institute, and Health and Environment Research Institute—to assess taste, appearance, variety mixing, mechanical quality, and safety.

This year's grand prize was awarded to Haenam's 'Land's End Sunshine', which received excellent evaluations across all external assessments, particularly in single variety growth rate and export performance.

Original content

Excellent Quality, Taste, and Safety... Marketing Expenses of 150 Million Won Differentially Supported Jeollanam-do has selected 10 outstanding brands of high-quality rice, including Haenim's 'Land's End Sunlight', to promote the production of top-quality premium rice, rice consumption, and increased farm income. The evaluation of Jeollanam-do's top 10 high-quality rice brands was conducted by entrusting four specialized analysis institutions - the Korea Food Research Institute, National Agricultural Products Quality Management Service, Agricultural Technology Institute, and Health Environment Research Institute - to ensure fairness and objectivity through taste evaluations, appearance quality, variety mixing, mechanical quality, and safety inspections. This year's grand prize went to Haenim's 'Land's End Sunlight'. It received excellent evaluations across all external assessments, particularly scoring high for its single variety growth rate and export performance. The top brands ...

Source: Aflnews