Jeonnam Provincial Agricultural Museum (Director Kim Ok-gyeong) announced that it held the fifth special lecture of the 'East Asian Rice Culture Festa' on the 26th, inviting a leading domestic rice variety development expert to present an innovative model for the future rice industry. This lecture was held in the audiovisual room of the Agricultural Culture Hall, with the theme 'Directions for utilizing processed functional rice varieties.' The invited speaker was agricultural researcher Sin Seo-ho from the Jeonnam Provincial Agricultural Technology Institute. In the lecture, agricultural researcher Sin Seo-ho introduced recent trends in the development of processed functional rice varieties, various utilization directions of rice, and application cases and success know-how from actual farms. The topics included creating added value in the rice industry, changes in agricultural fields, and seeking sustainability.