Jeonnam Province announced that it introduced Jeonnam's beautiful tourism resources and excellent agricultural food products at the '2025 Germany K-Tourism Roadshow' held by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization at the Rossmarkt square in downtown Frankfurt, Germany. The Germany K-Tourism Roadshow, which took place on the 20th, is a large-scale consumer experience festival held under the slogan 'Experience Your Korea,' designed to allow visitors to directly experience various K-content such as K-Travel, K-Pop, K-Food, K-Culture, and K-Beauty on-site. Thousands of people