Saffron farmers in the Kashmir Valley are experiencing a boom in harvest this season, covering 3700 hectares of land across different districts. The quality of the saffron, known for its medicinal properties, has improved due to favorable rainfall. However, farmers are calling for increased rates to sustain their business due to the costly cultivation and processing of the expensive crop. In 2020, Kashmir saffron received a Geographical Indication (GI) tag, which is expected to boost its global sales. Tourists visiting Kashmir are showing interest in the saffron fields, appreciating the cultivation efforts and the nutritional benefits of the saffron.